- Working in a minimalistic nature, I believe simple designs can be powerful and strong.What is truly unnecessary clutters not only the design on the page but the message that one is trying to see.
Creating in a simplistic manner means everything is exposed.There is nothing to hide a flaw or a misstep: nothing to clutter the intended message. Space is empty yet complete.The message is uncluttered and exposed.
The minimalistic nature of my work has come from a reaction to the society we live in.We are told the more we can fit into a piece the more appreciation we will receive; the more effects we use the bigger the reaction from the viewer.
Therefore I create without the excess, without the unnecessary, to show the message in the purest and simplest form.
All works © Liv Anderson 2011.
